Currently, more than 100 million animals die each year from plastic waste. This includes 100,000 marine animals. If this continues, there will be more plastic in the sea than fish by 2050.

44% of this plastic comes from the detergent industry. Our mission to change this as soon as possible.

Our eco-friendly detergent is made from 100% natural ingredients and is gentle on both clothes and our planet. For example, there are no microplastics in the product and packaging, no harmful chemicals added, and HOPE. also uses 95% less water than liquid detergent.

Sustainable washing starts here. Good for you, good for our planet.