About HOPE.

Hi, my name is Maarten and I am the founder of HOPE.ecowashing. HOPE. is a Dutch project that focuses entirely on making detergents more sustainable.

With our products we want to help consumers and make them aware of reducing their ecological footprint.

44% of plastic packaging in conventional detergents ends up back in our environment after use. By providing our packaging with fully biodegradable recycled material and by using only 100% natural concentrated ingredients. This not only saves us a lot of plastic and harmful substances per package, but also more than 95% water compared to liquid detergent.

HOPE. Impact

HOPE.ecowashing focuses on making the detergent industry more sustainable. Research shows that more than 44% of the plastic that ends up in our environment comes from packaging material. And both we and the detergent industry play a huge role in this. By not using plastic in packaging and product in any way, we hope to bring about positive, environmentally conscious change in our society with HOPE.ecowashing.

In addition, HOPE.ecowashing donates 10% of each purchase amount to the charity: Plastic soup foundation. A non-profit organization with the mission: ¨Stop the tsunami of plastic soup as soon as possible!¨. A great initiative as far as we are concerned!

Benefits of HOPE.ecowashing

No plastic, By using recycled materials we can package and ship our wax strips completely without (micro)plastic. As a result, no plastic ends up in the environment after use.

Water-saving, By using only concentrated natural ingredients for our washing strips, we save 95% water compared to liquid detergent.

Money-saving, The indicated measured tear line ensures you always use exactly the right amount of detergent.

Natural and safe , no aggressive substances, only pure nature.

Powerful and clean, Effective against stains and odours, Even at low temperatures.

Space saving, No large heavy plastic bottles, Fits effortlessly in any cupboard.

Environmentally friendly, biodegradable and free from microplastics.

Help animals in need, For every purchase HOPE donates 10% of the purchase amount to the charity.